International Management and Marketing: Textbook / І. Arakelova, V. Khoroshykh, L. Lytvynenko, N. Biletska, Y. Popova, S. Lytvynenko

Код: 000001
Наявність: В магазині

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International Management and Marketing: Textbook / І. Arakelova, V. Khoroshykh, L. Lytvynenko, N. Biletska, Y. Popova, S. Lytvynenko. Kyiv: Publishing House “Condor”, 2021. 268 p.


ISBN 978-617-7939-93-0


Theoretical and methodological foundations of international management and marketing were outlined, namely theoretical foundations of international management and marketing, international marketing environment components, information support in foreign markets, segmentation, targeting and positioning in the international market, models of entering foreign markets, and strategy and tactics of international negotiations were considered. Also features of product policy in foreign markets, branding as a part of international product policy, international distribution channels, international marketing communications, international pricing policy, corporate social responsibility in international management, and management of international marketing activities were characterized.
For students studying in the fields of knowledge 05 “Social and Behavioural Sciences”, 07 “Management and Administration”, 28 “Public Management and Administration”, 29 “International Relations”. 

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