International Management and Marketing: Textbook / І. Arakelova,
V. Khoroshykh, L. Lytvynenko, N. Biletska, Y. Popova, S. Lytvynenko.
Kyiv: Publishing House “Condor”, 2021. 268 p.
Theoretical and methodological foundations of international management and
marketing were outlined, namely theoretical foundations of international
management and marketing, international marketing environment components,
information support in foreign markets, segmentation, targeting and positioning in
the international market, models of entering foreign markets, and strategy and
tactics of international negotiations were considered. Also features of product
policy in foreign markets, branding as a part of international product policy,
international distribution channels, international marketing communications,
international pricing policy, corporate social responsibility in international
management, and management of international marketing activities were
For students studying in the fields of knowledge 05 “Social and Behavioural
Sciences”, 07 “Management and Administration”, 28 “Public Management and
Administration”, 29 “International Relations”.