Introduction to digital marketing, digital marketing processes, strategies and
models, digital marketing framework, digitalisation process and digital marketing,
mobile marketing were considered. Social media marketing, trends and future of
digital marketing, innovations in digital marketing, sustainability and digital marketing,
digital economy and digital marketing, Industry 5.0 and digital marketing,
digital marketing practice were discussed. Also the influence of psychological
aspects on digital marketing, features of user behaviour with digital marketing tools
were studied.
For higher education seekers studying in the fields of study D5 “Marketing”,
C1 “Economics”, C3 “International Relations”, D3 “Management” and J “Transport
and services”.